Fresh Market at Hershey Towne Square launches local employee discount program

Fresh Market at Hershey Towne Square is giving 10% off to employees of UPMC, Hershey Entertainment, Penn State Health, and Hershey and Milton Hershey School at participating vendors across the indoor marketplace. The move aims to strengthen ties with the local workforce and make the downtown Hershey market a regular stop for meals, groceries and specialty items.

Why it matters: - The discount gives workers at major Hershey-area employers a lower-cost option for lunch, groceries and specialty goods. - The program also deepens Fresh Market at Hershey Towne Square’s role as a community hub in downtown Hershey.

What happened: - Fresh Market at Hershey Towne Square launched a community discount program for local employees. - Participating vendors across both floors are offering 10% off to employees of UPMC, Hershey Entertainment, Penn State Health, and Hershey and Milton Hershey School. - The market announced the program on August 6, 2026.

The details: - Participating vendors include A&M Pizza, Massimo's Italian Bakery, Just Juice PA, Doggie Delights, Fans Cuisine, I&E Craft Kitchen, Foltz's Pretzels, Lather Me Soap Co., Oola Bowls, MKT Tacos, Grill & Gyro, Seasons Olive Oil & Vinegar Taproom, and Tittle Apiaries. - Customers must show a valid employee ID or other proof of employment at the time of purchase. - No additional sign-up or registration is required. - Fresh Market at Hershey Towne Square said the program is meant to build connections with the Hershey community and make the market more useful for people who live and work there. - The market directs visitors to more information online and on social media. - Fresh Market at Hershey Towne Square is housed in a restored building that has served the Hershey community since 1936. - The market spans 25,000 square feet across two floors in downtown Hershey, Pennsylvania. - The marketplace has more than 40 local vendors offering farm-fresh produce, artisan foods, chef-prepared meals and locally crafted goods. - Fresh Market at Hershey Towne Square is open Thursday through Saturday and hosts special events monthly. - The market is located at 121 Towne Square Drive, Hershey, PA 17033.

Between the lines: - The discount program is a straightforward traffic-building move that ties the market more closely to nearby employers with large local workforces. - By limiting the offer to verified employees, the market can target repeat visits without adding a complex enrollment process.

What's next: - Local employees can begin using the discount immediately at participating vendors. - Fresh Market at Hershey Towne Square is likely to promote the program through its website and social channels as part of its regular community outreach.

The bottom line: - Fresh Market at Hershey Towne Square is using a simple employee discount to turn a downtown marketplace into a more routine part of everyday life in Hershey.