UK Enforces Ban on Junk Food Ads

(MENAFN) On Monday, the United Kingdom introduced a nationwide prohibition on junk food advertising across television and online platforms, as part of government measures to address the growing issue of childhood obesity.

Under the newly established regulations, products categorized as high in fat, salt, and sugar (HFSS) are barred from being advertised on television before 9 p.m. local time and from appearing in paid online promotions at any hour.

“Children will be protected from excessive exposure to unhealthy food adverts on television and online,” the Department of Health declared in a statement.

Officials noted that the policy is projected to lower the number of children living with obesity by 20,000 and generate approximately £2 billion ($2.68 billion) in long-term health benefits.
Government statistics reveal that 22.1% of children in England begin primary school with overweight or obesity, a figure that climbs to 35.8% by the time they finish.

Public Health Minister Ashley Dalton emphasized that restricting junk food advertising before 9 p.m. and eliminating paid online ads will limit children’s exposure to unhealthy products, making healthier choices more accessible for families.

Katharine Jenner, executive director of the Obesity Health Alliance, praised the initiative, stating that children will finally be shielded from the “worst offending” junk food advertisements.

Colette Marshall, chief executive of Diabetes UK, underscored the urgency of the move, stressing that the need to improve children’s health has “never been greater,” particularly as rates of type 2 diabetes continue to rise among young people.

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